More than “just a logo”.

VISUAL IDENTITY DESIGN

Timeless Identities for Modern Brands

The goal is to equip you with the right tools to elevate and grow your brand with a successful visual identity that is professional, recognizable, and uniquely authentic to your brand.

The Key Steps

These are the four major steps for every project, which ends with the creation of your visual identity.

Strategy Development

Every great visual identity starts with a deep understanding of your brand. To craft a design that authentically represents your voice and message, I begin with a branding questionnaire. This helps uncover your brand’s personality, audience, goals, and competitive landscape. By gathering these insights, I develop a strategic foundation that ensures your visual identity is both intentional and impactful.

Concept Development

Once I’ve analyzed your questionnaire and brand, I create initial design concepts that explore different creative directions. Your input is key—we'll collaborate to fine-tune and narrow down these concepts through an iterative revision process, ensuring the chosen direction aligns with your vision, and finalize a logo suite that feels both distinct and true to your brand.

Design Development

Now we move onto the visual identity buildout. With the logo suite established, I expand your visual identity by designing the additional brand assets and collateral included in your package. Every element is refined until we achieve a cohesive, polished visual identity that you feel confident and excited to showcase.

Final Deliverables

Once your visual identity is complete, I package everything into a comprehensive handoff. You’ll receive high-resolution files in multiple formats for seamless use across print and digital platforms. Alongside this, I’ll provide a brand style guide—your ultimate reference for maintaining consistency and ensuring your brand remains cohesive across all touchpoints.

Bare Bones Package

A STRONG START — For new or small businesses looking for a professional, no-fuss visual identity.

This package provides the foundational branding elements needed to establish a recognizable presence. It’s ideal for brands just starting out or those who need a simple yet polished look without the extras that come with more complex design work, which is ideal if you’re just getting started. If you’re focused on getting up and running with a clean, straightforward, professional brand, this is the perfect starting point.

DELIVERABLES:

  • Logo Suite — Primary Logo, Secondary Logo(s), Submark(s)

  • Curated Color Palette

  • Social Media Profile Photos

  • Simple Brand Style Guide

Core Essentials Package

A COHESIVE PRESENCE — For growing businesses ready to build a more polished and consistent brand.

This package helps ensure your brand looks professional and recognizable across all platforms, from print to digital. It’s perfect for businesses that need a more refined, structured identity to build trust and recognition with their audience. This is the best option if you’re looking to go beyond the basics, giving your brand a richer, more polished feel to help you stand out in your industry.

DELIVERABLES:

  • Logo Suite — Primary Logo, Secondary Logo(s), Submark(s), Favicon

  • Curated Color Palette

  • Typography Suite

  • 1 Brand Pattern

  • Print Collateral — 1 Print Design of your choice

  • Social Media Collateral — Profile Photos, Backgrounds

  • Brand Application Mockups

  • Comprehensive Brand Style Guide

The Works Package

A FULLY-DEVELOPED BRAND — For businesses that want a high-impact, standout identity with all the visual tools to scale.

This package provides a deeply customized branding system that allows you to maintain a strong, consistent presence everywhere your brand appears. It’s best suited for brands that want a highly tailored experience, ready to make an impact on a larger scale with a unique and memorable identity that sets them apart. This is ideal if you’re planning to grow your brand consistently across multiple channels and want a design solution that gives you maximum flexibility.

DELIVERABLES:

  • Logo Suite — Primary Logo, Secondary Logo(s), Submark(s), Favicon

  • Curated Color Palette

  • Typography Suite

  • Brand Elements (icons, illustrations, etc.)

  • 2 Brand Patterns

  • Print Collateral — 3 Print Designs of your choice

  • Social Media Collateral — Profile Photos, Backgrounds, Highlight Graphics (IG), Post Templates

  • Brand Application Mockups

  • Comprehensive Brand Style Guide

For more information on packages, deliverables, and pricing, please fill out the inquiry form.

FAQs

  • For visual identity design and web design projects, the payment schedule is:

    • 40% to secure your booking

    • 30% at the project’s midway point

    • 30% upon completion

    For collateral design projects, the payment schedule is:

    • 50% to secure your booking

    • 50% upon completion

  • I don’t offer discounts, as my pricing reflects the work, time, and expertise required for each project. However, I do offer a bundled rate when booking multiple services together. If you’re on a strict budget, I’m happy to work with you on pricing while ensuring all your design needs are met.

  • Of course! I love working with clients from around the world. I accommodate various time zones and offer multiple payment options to support international currencies.

  • All design projects include a set number of revision rounds. Additional revisions beyond this will incur an extra fee.

    For visual identity design and web design projects, you may need to purchase font licenses directly from the foundries.

    For collateral design projects, I provide the design files, but you’ll need to work with a third-party printing company to produce the final printed materials.

  • Be readily available for communication to ensure a smooth discovery, drafting, feedback, and revision process. To keep things moving efficiently, please complete all questionnaires and forms thoroughly, and submit any required materials on time.

    For web design projects, you’ll need to have all your content ready, including photography and copy. We’ll provide an outline of the website sections to guide you through the copy process with helpful prompts. If you’re an eCommerce brand, having your product list, product descriptions, and photos ready will make everything much smoother.

    For collateral design projects, whether it’s for print, social media, web, merchandise, or packaging, I’ll need the necessary specs, such as manufacturer templates, dielines, sizing, and copy.